Payment is an inseparable subject of online sales. When you are in the phase of creating your dropshipping site, customers must have a suitable payment solution to finalize their purchase.
It is therefore important for e-merchants to offer different means of payment or to know their audience well to offer the one that best suits you. In this article I will share some tips so that you know which online payment solution to choose on your dropshipping store.
A payment solution adapted to your customers
The choice of the online payment solution requires above all a few analyses.
Indeed, you must take into account the needs of your business and especially your type of clientele. You must attach particular importance to the market in which your dropshipping business will grow.
Here are the things you'll need to consider when choosing a payment solution:
Your company's strategy
When creating your e-commerce site, you should certainly know which market you want to sell on: only on the national territory or on an international scale. The payment solutions are therefore not the same depending on your country of sale.
The type of products you sell
Depending on the range of products you sell on your merchant site, the payment solutions are not the same. Indeed, some payment methods are more suitable for the sale of classic products and others, for the sale of high-end products.
It is therefore important to inquire to know the habits of consumers according to the prices of your products.
The nature of your target is one of the main elements to consider when choosing the dropshipping payment method.
Indeed, to each type of customer, its adapted payment solution. If individuals prefer to make their purchases by credit cards or via electronic wallets, professionals are used to bank transfers.
Dropshipping payment solutions
In the majority of cases, payment by credit card is undoubtedly the preferred system of the French.
Fast and above all secure, you just have to register with a payment provider to benefit from all the services and accept online payments from your customers.
To date, there are many service providers, affiliated or not to a bank, and having their online platform.
All these solutions are integrated on www.webpoint.fr to offer you many choices of service providers. Especially Stripe, which is the most used solution by dropshippers.
So you can set them all up on your dropshipping shop with ease.
Stripe has revolutionized online payment with its innovative system that does not require the intervention of banks. Your customers can therefore pay for their purchases independently with their credit card without having to resort to any banking service.
The other advantage of Stripe is its simplicity of integration on your store. This payment method allows you to keep your customers on your site when making the purchase!
Indeed, with other payment solutions, visitors are redirected to the banks' websites. This is not the case. And it greatly facilitates your customer's journey when they need to fill in their bank details.
Your customers will be able to pay quietly on your dropshipping shop.
Stripe also offers the monthly subscription. A real asset if you want to launch a site of personalized boxes for example.
For European companies, Stripe invoices (per successful transaction):
- 1.4% + 0.25€ with a French or European card
- 2.9% + 0.25€ with a non-European card
Tailor-made quotes are available for merchants processing more than €30,000 per month.
PayPal is a very popular online payment solution. The solution currently has several million active customer accounts worldwide.
This means of payment has many advantages: security, simplicity, speed.
Anyone can make a payment per PayPal. Even those who don't have an account! This greatly facilitates transactions.
Paypal Integral Evolution
It is a premium version of the classic PayPal payment method.
In addition to the classic services, you can accept all credit cards and PayPal accounts, customize your payment page and benefit from an advanced version of the Merchant Protection program.
Paypal Express Checkout
It allows you to place a button to place an order directly from your product sheet. You thus reduce the steps until the finalization of the order and therefore significantly improve your conversion rate (82%* according to a study: ComScore online panel, 4th quarter 2017 - Analysis of purchasing behavior on the 20 largest merchant sites):
Buyers start the payment process directly from the product description page (or cart).
A secure window opens on your site. Buyers verify and confirm their payment data.
The customer's contact details are sent to you by PayPal, as well as their delivery information. No need to fill out forms on your site!
PayPal commissions are 2.90% + €0.35 per transaction.
Payplug is an online payment method that is characterized by its simplicity of use, both for the customer and the seller.
It is indeed very easy to integrate on your dropshipping store and has been simplifying payment for several years for all e-merchants.
In addition, Payplug is Made In France!
No VAD contract, no installation costs, no commitment.
Three offers available:
PayGreen is a means of payment conscientious of the impact that online commerce can have on the planet.
Thanks to its algorithms, it calculates the energy impact of your customers' online browsing as well as that of the delivery of their orders.
Once the calculation is done, PayGreen offers them the opportunity to offset this carbon footprint by making a donation of equivalent value.
It finances the Madre de Dios project, which works for the sustainable exploitation of wood and the protection of the Amazon ecosystem.
As a company, you too can participate in offsetting this carbon footprint and thus enhance your commitment to the planet!
With PayGreen your customers can:
Pay deferred / on delivery
Pay in installments free of charge / by subscription
Pay by email
No registration or commissioning fees and no commitment!
With Distance Selling contract: 0.6% + 0.08 €
Without Distance Selling contract: 1.4% + 0.25 €
The VAD contract is to be negotiated with your bank.
9€ HT/month for the 'One-Click' Payment option
6€ HT/month for multi-user access/payment page "in-site"
6€ HT/month for the in-site payment page
PayGreen's little plus: "Rounding online" option
PayGreen allows your customers to round up their basket for the benefit of an association when paying for their order: 100% of the donation is returned.
If your store offers international sales, Payzen is a great payment method for your dropshipping site.
Payzen is a means of payment requiring e-merchants to have subscribed to a VADS contract with their banks.
This contract allows you to accept payments by CB card (Credit Cards), Visa (French and foreign), Visa Electron (French and foreign), Mastercard (French and foreign), Maestro (French and foreign) and E-cartebleue.
Thanks to its partners, Payzen is available from Europe, South America and Oceania.
In addition to payment on the internet, it also integrates a payment system by SMS, especially for small amounts.
*FAS: Service Activation Fee
The different payment methods offered by Payzen:
With Payzen, you can offer several payment types to accommodate all your buyers:
Payment by identifier
Payment by subscription
Payment by Interactive Voice Server
Payment in n instalments
Advanced payment in n instalments
Payment by email
Payment by url
Payment by direct debit & transfer
Payment via Whatsapp
Payment by chatbot
The benefits of Amazon Pay:
Use Amazon's world-renowned reputation to inspire trust in your shoppers and build customer loyalty.
Offer your customers the ability to pay with their Amazon credentials. They no longer need to remember their credit card details or create a new account.
A network of international clients
Enjoy a network of more than 300 million globally active Amazon accounts.
Transaction fees in France amazon pay:
Additional fees if the payment is made from one of these countries (to be added to the rates above):
Ingenico ePayments is a payment solution present in more than 200 countries around the world. Tens of thousands of e-merchants use this payment method.
Ingenico is therefore perfectly suited to an international dropshipping shop with several currency units accepted in all countries. From the international currency, through the national and local currency, you are to offer the currency adapted to the target country!
The Ingenico payment solution works on several channels. This offers you the opportunity to sell through different levers: messenger, chat, etc.
Hipay is an online payment solution dedicated to growing SMEs.
It is a fast payment solution to integrate and hosted on a secure platform.
More than 150 currencies and 220 payment methods are available
Thanks to its network of partners, you can accept payments on 4 continents: Europe, Asia, South America and North America.
In conclusion, it is advisable to choose your payment solution for your dropshipping store.
The one you choose will contribute to the development of your business and its success. The more you best meet the needs of your potential buyers, the more you maximize your chances of making more sales and bringing your customers back.
Thus, take the time to study the possibilities for each solution to be as effective as possible!